Years pass, trends change, but Ray-Ban remains. For every revolutionary decade in our history, a Ray-Ban icon marks the moment and their story evolves with each new generation of style.
Courage, authenticity and timeless style are the core values of Ray-Ban, a leader in prescription and sun eyewear for generations since its establishment in 1937. Embodied by the iconic Aviator originally crafted for US military pilots, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression and worn by celebrities and public figures all around the world. This legacy of daring exploration continues with the groundbreaking Ray-Ban | Meta and Reverse collections launched in 2023.